Create Fertility are the UK’s leading Natural IVF & Mild IVF specialists. With a mission to provide the most natural, safe and affordable approach to fertility care.

Create use the latest scientific techniques and technology to design personalised treatment plans based on the needs of their patients – to offer the best chance of success. Create Fertility have 7 Clinics across the UK, a Strong Digital presence and many Clinical and Business Solutions that support their clinics. Create Fertility needed a cloud-based data-platform that helped centralise data for use in their Business Intelligence and Reporting tools to help them provide the best possible service for their patients.


DataShapa worked the Create Fertility IT team to help design and build a new BI Solution. This solution was built on Azure and makes full use of the Microsoft BI Stack. It uses the DataShapa Open ETL Framework to load and transform data. Data was stored in a SQL Data Warehouse with Analysis Services providing data for reporting and analytics. Create Fertility use Power BI & Reporting Services providing self-service BI and delivered content to the Business.


A SQL Data Warehouse with multiple data sources coming from many areas of Create Fertility’s business. Analytics being delivered to business users in near real-time, providing timely actionable insights. Power BI Dashboards and Reporting Services Reports that Create Fertility’s team use to ensure the best possible service is provided to patients.

“DataShapa have helped us transform Reporting and Analytics here at Create Fertility. Their BI Consultants have helped us shape our Data Strategy in-line with our core principles, and they continue to work in partnership with us today.”

– David Gilbert – Finance Director, Create Fertility

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Or call us direct on +44 (0) 20 3633 4510